Social Media Marketing

        When it comes to Digital Marketing, Social Media plays an important role in it. Social Media itself is a vast topic. If you are new to Social Media Let me help you with it.

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Social Media Marketing

        Follow us on Facebook. Follow me on Instagram. Check out my blog. Connect with us on LinkedIn. Few years ago these phrases meant  nothing but now they are a part of our life. From a kid till the old ones everybody uses social media- to stay in touch with more people than they know. 

       Formal Definition of Social Media Marketing- Marketing utilizing social networking sites as marketing tools for gaining traffic, interaction of customers through social media  is called Social Media Marketing. 


        On Social Media not only people get to  know other people but also they get friends, get to know about others life, business, services and trending brands. Nowadays people don't see news channels for Breaking news but they come to know by breaking the internet on social media. Let me tell you one thing, Social Media is not only to make friends and stalk others life but also a way to spread Latest News, General Knowledge, Small- Medium-Big Businesses and their Brands, jokes and feelings through Quotes. Social Media is a big and great platform for one to express them without being judged. 

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            Yeah Social Media also has some drawbacks. We humans should know how to make it useful and till what limit. But can't deny that in this pandemic period, of 2020, we all were dependent on Social media. We spent lockdown days being whole day on social media. In this Pandemic some made Social Media the only way of earning while some used it as a thing that helped them to survive this pandemic. This is the reason today every Business must have a social presence. 

While Doing Social Media Marketing for your business, You must be Clear with 4 things they are:

  1. Goals
  2. Channels
  3. Implement
  4. Analyze

Goals- What are your business Goals? Who are your target audience? is your business a B2B or B2C?Are you going to sell your product or Give services? These all questions one need to answer themselves to be clear with our goals in marketing. Whether you want to promote or get leads . 

Channels- What Channels Suits your business? Their are many Channels of Social Media like Facebook, Instagram, LinkedIn, Twitter, Google++, YouTube, etc. which one is suitable for your business. You need to Choose it wisely. While choosing channels see will you get your targeted audience on that specific channel.

Implement- How to understand where is  your position in the market? what are the different ways to listen to your audience? What pages, groups, events should you join to get more traffic to your page? What type of Advertisement you want for your business? 

Analyze- How to measure your success ? the simplest meaning of analyzing is measuring, measuring your success. Optimizing it.  
        
There is a lot to talk about social media which we will do in our upcoming blogs. 



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