Why is SEO important for Businesses?

Bob: "I Launch a website for my business!"

Peter: "That's Great. Let's search it on Google!"

a few moments Later...Website not found.

Bob: "Why isn't my website visible with keywords?"

Peter: "Have you done SEO for your website?"

Found it relatable? If not then great but if yes, then you need to take the steps needed. This is the common problem many local SEO(Search Engine Optimization) businesses face due to lack of SEO for their website. 

Website owners make websites for their business but fail to do SEO, which results in a poor index of their website. Their sites have been ignored by Google and the other search engines and buried deep in the SERPs (Search Engine Result Pages). 

Now lets see what exactly you have to do!

What is SEO?

Definition: Search Engine Optimization (SEO) is the process of refining your website using both on-page and off-page methods to index or rank it successfully by search engine.

 In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

How to do SEO?

SEO(Search Engine Optimization) consists of many elements. Lets get simple, It needs Goals, Keywords, Content, Meta tags, Structures, Analyzing tools, Backlinks and many more. 

Lets go Step wise:

Step1: Set Goals

Firstly you need to set goals for your business. There are different types of goals like:

• Engagement: You can track engagement by getting  organic traffic on a website.

• Conversion: You can See the Conversions by Visitor numbers on your site.

• Visibility: As much as the Click-through-rate that much the visibility of your website

• Reputation: Maximum no. of downloads will increase your reputation and trust.

• Credibility: Business Credibility will increase if large no. of online enquiries occur.

• Marketing: Marketing is proportionate to sales.

Step2: On-Page Optimization

On Page and Off Page are basically 2 types of SEO(Search Engine Optimization). They are vast in themselves. So here is a quick scan of On-Page SEO. It is simply,  Researching on keywords, Content , Meta tags  and Site Structure, all these things if managed correctly makes a site to be available on the first page of search engine or else you know “The best place to hide a dead body is the second page of Google search.”

Step3: Off-Page Optimization

Similarly Off-Page SEO includes Backlinks, Link building, Link formatting, Linking socially-integrating Social media pages to websites or blogs. Basically, Link is something that takes us to another page or site. 

Step4: Analyze Result

Analyzing tools that are used to do all of the above is also important.

All this seems to be jargon, Don't worry you just have to hire a good Digital Marketing Agency who will be doing all these SEO parts for your website. As the Developer develops the website. A digital Marketer or a SEO analyst does SEO for your website.  And voila! you will get your website optimized by the Search Engine to be visible on the SERPs.

Want to know what is digital marketing?->Click Here

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